|
Mailing for leaders
Do you live in New York City? Probably not. But for the moment, imagine you live in the Big Apple. Are you ready to start mailing to the hottest list of qualified prospects to build your downline organization? Let's get started. You've picked the right list. You have the hottest multilevel opportunity known to mankind. You've written the perfect motivating sales letter. You offer the finest in upline support. So let the letters flow. Your first response comes from Butte's Bluff, Montana. His letter reads: Wow! Sounds like a terrific multilevel opportunity. Your upline support system sounds impressive. Ouch! This really hurts. Yes, you did promise upline support. However, the round trip flight is $973 plus lodging. Plus, how many people will be at the Badger Lodge? Historically, a one-minute radio ad will pull zero response. Should you invest $973 plus lodging for the privilege of hiking over the mountain with Homer? Gee, you can't even contact him and give him pointers to run his own meeting. Do you abandon your enthusiastic recruit? Break your word of honor? Get a job at 7-Eleven? An ounce of prevention is worth at least $973. Many years ago a famous MLM mailing expert explained his inside secret to success. He said: "Mail only for leaders. You can't efficiently train and support distributors. Leaders can give their own meetings, train their people, and be productive without your presence. All they ask for is your coaching. So, don't tailor your recruiting letter to distributors. Focus your offer on leaders." Well, it doesn't take a rocket scientist to see this makes sense. To train and nurture a new distributor in Butte's Bluff, Montana could entail several trips a year. For the same investment in time and money, you could effectively coach and help several MLM leaders build their businesses. Hopefully, you could eventually train enough MLM leaders nationwide that a new distributor in Butte's Bluff, Montana would have a full-time MLM leader in his back yard. You can perform a more beneficial service to new recruits by networking them with a local leader. Phone calls are nice, but local support and training are what new recruits desire and deserve. So, when making a multilevel recruiting offer by mail, why not try the following headlines: While your response may be less, your quality will be better. And, you will be corresponding with people you can really help. What happens if you continue to mail recruiting offers with these headlines? Well, pack your bags and get ready to see America. Not only will you drain your bank account, but you will only be giving lip-service to many new MLM distributors who need and deserve full-time local support to become a MLM leader.
|