The restaurant.

The sponsor was reassuring his prospect.

"Do you know anything about running a restaurant?"

"No."

"Let's say you wanted to open your own restaurant, but wanted to do it slowly. You aren't sure you can handle it, so you decide to open only one day a week, Friday. You won't take any risks. Your restaurant will be strictly part time, open only two hours on Friday evenings."

"I could feel comfortable with that."

"To make things easier, you should allow customers to come by invitation only. You don't want too many on your first night. I will help you for the first couple of Fridays."

"So far this sounds easy enough."

"We'll invite just four of your friends for opening night. You and I will serve their meals. If they like the food, we'll ask them to tell others."

"Sounds fair."

"The next Friday night, we will allow each of your four friends to bring one new guest. Now we have 8 customers. You and I have last week's experience under our belts, so we should be a little better now, right?"

"Sure. Eight people wouldn't be any problem for you and me."

"The next Friday night, we will allow each of our eight customers to bring one additional guest. Now we have 16 guests to serve. We still plan to be open only two hours and keep this business part-time, so maybe we'll expand to another night. We don't want more than 16 guests at a time."

"That makes sense."

"Let's expand to Tuesday nights. We'll hire our most enthusiastic customer as an assistant and begin to train him to do the same. So our Friday nights stay easy to operate, we'll send some of our customers to Tuesday nights. This will help Tuesdays start with a bang."

"I'm getting the picture. I can learn as I go. Maybe network marketing won't be so hard if I go one step at a time. Sign me up. Let's start inviting my four guests for my Friday night opportunity meeting."

*******************

The above story quickly gets prospects over their fears of getting started. By using special story techniques, we can transfer belief and confidence instantly.

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